IFA Hub Extranet
Bright Grey paid 91% of critical illness and 97% of life claims made in the last 6 months of 2011
Categories: Protection
In our industry claims statistics are important. They reassure you that if your clients ever have to make a claim, they'll be paid. During the last half of 2011 we paid £10.2 million in critical illness claims, and £6.5 million in life claims.
Because our claims volumes are quite low, the numbers behind the percentages can be small. For example, we declined 2% of critical illness claims for non-disclosure, which amounted to just 3 people.
Supporting people financially during their time of need is important to us. But what’s most important to them is how they’re treated when they make a claim.
If you’ve never had a client claim on their protection plan, it can be difficult to know what to expect from a provider. At Bright Grey we make it as easy as possible to make a claim because we don’t want your client to have to go through the stress of dealing with unnecessary processes.
We treat people the way we’d like to be treated ourselves. So we give each person their own claims assessor, which means they’ll only have to explain what’s happened to them once. And their claims assessor will keep them up to date with how their claim is going at every stage.
We also give your client a Helping Hand when they make a claim. Helping Hand is our unique service that gives your client their own nurse adviser who they can talk to at any time. Their nurse can arrange counselling, physiotherapy and oncology nurse support, for example, or a variety of treatments that could help your client or their family deal with the impact of death or illness. And Helping Hand comes as part of your client’s plan.
Of the claimants we contacted 98% used the service.* And we’re still the only provider to offer this level of support.
For more detailed information about our claims statistics by cover, age and illness, take a look at www.brightadviser.co.uk/claims
*Source: RED ARC service analysis, 1 July – 31 December 2011.
Related Stories
Bright Grey: Who knows where a quick cup of tea can leadBright Grey: Offer your clients individual cover through a relevant life policy
3 things that haven’t changed in 20 years of protection insurance marketing
Scottish Provident: This season’s must have – our Gender Directive toolkit
Legal & General: What have your clients got to lose?
Article last updated: Feb 20, 2012
Derek Bradley, CEO
Sarah Paul, Marketing Director
James Bradley, Head of e-Relationships
Comments